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Wednesday, March 3, 2010

Dallas - Houston - San Antonio

Herb Kelleher sat with Rollin King in a bar in San Antonio and over cocktails they sketched out the business model and the concept for a low fares airline on the back of a napkin. Introducing us to Southwest Airlines and Ryanair.


Hugh MacLeod started drawing on the back of business cards sitting in bars in New York in 1997, he now sells his prints for upwards of $10,000 he has also written an excellent book "Ignore Everybody"

So what?

Today I had lunch with a friend and to work on their CV, we started with a version dating back to Windows 97, we then moved on to reams of no carbon emissions spared templates and just as lunch arrived we had not made much progress. As we eat Herb, Dan Roam and Hugh came into my mind, so with the raw materials to hand, unused napkin and pen we started to sketch. Working with a napkin provides great constraints, you have to keep it really simple. Ink and napkins are not compatible, it has to be clear, concise, and legible. Working with such raw materials makes it a very natural process, no spell checker no thesaurus just what you want to say and of course there are restraints. You try writing your life story on a napkin.

The end result... a concept for a business card, a one page no nonsense life story and updates for a Linkedin profile all in 30mins.

Ignore Everybody......grab a napkin(blank piece of paper) and start creating

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