Worksearch 2.0 - Creative Brief

A Creative Brief is a strategic document used by designers to understand a clients objectives in the design of a brand, logo or advertising campaign. One of the key things we discuss each week and regulary on this blog is how important promoting brand you, getting pubicilty for your skills and talents, generating good PR amongst your network, personal selling and creating resonance are the key activities in a successful worksearch programme.

Here I have set out a template for a Worksearch 2.0 creative brief, a document when completed designed to promote publicity, public relations, personal selling and create resonance!

Background

What is the background to the organisation, what are they trying to achieve, why will they want my skills and services.

Target audience

What do they already think about this challenge, problem? Is there anything that should be avoided? Who do I need to be dealing with?

Objectives

What is to be accomplished? How will this be measured and success understood?

Single message

What is the one thing to tell the audience? What is the single thing they should remember about me and what I have to offer? How will they believe what I say?

Mandatory elements

What are the mandatory elements I need to include, what are the negotiable and non negotiable constraints to my solution?

Deliverables

What is to be used to give the audience the message? What is the best way or place to reach this audience?

Timeline

How soon do they need to move on this? When is it expected to be done? How many rounds (revisions) will this project undergo? If they do not act now what are the consequences?

Budget

How much do they need to spend to get the problem solved? Is there any budget needed to ensure success of the project?

Approvals

Who needs to give the "okay"?

Image: Pitor Bizior http://www.bizor.com