Lessons come in all shapes, sizes and bottles!

"The problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing."

This is the opening line from a recent blog post by Seth Godin. Here is the link to the full extract Seth's Blog

As a small exercise, I would like you to read the article and watch the amazing video and let me know using the comments section your thoughts on the lessons we can get from Seth and John on how we can apply their insight into our worksearch? I will comment next week.